Android Market Share now a dominating 68%

IDC reports that Android market share of the smart phone market has increased to 68%. Nearly 105 million Android phones shipped in last quarter, twice as many as a year ago. Apple also grew their shipments to 26 million.  Take a stab at Apple's market share.Where do you think it is? Way down at 17% of the global market.  Open platform is certainly the way to go.  Apple should have learned that way back in 1980s when it lost it's enormous advantage in personal computers to IBM compatible.

Android: Business models Some Analysis of Downloads

A potential client contacted me the other day to talk about an idea that they have. It's a great idea and wanted to bounce around some business model ideas.  The question that they had was the following:

So, we are trying to figure out for Super App Idea, the kind of download traffic we might get if we were free vs $1 vs $2?  Do you have a feel for that?  I am sure it might be a little different on iPhone as opposed to Android as well.  Do you have any sense of conversion rates  as well?  

I did a quick look for a few apps that had a free version and a paid version. I decided to use a pill tracking system since that was an app I downloaded to test the other day.  The first app was a free pill box app (https://play.google.com/store/apps/details?id=com.mobilepills.pillbox&hl=en) that received between 10,000 and 50,000 downloads.  The first comment was put in on September 2010 so it's been around about 2 years. We'll assume that the first comment was put in right around launch date. So conservatively it is generating about 5000 downloads a year.  Note these downloads don't include downloads from third party distributors like Amazon. At a high end, they've received 25,000 downloads per year

The second one I looked at was a pay to use app that has similar functionality.   This app (https://play.google.com/store/apps/details?id=com.sartuga.android.pillboxalert) received between 1000 and 5000 downloads since their first comment on November 8, 2009. They are selling their app at $1.99. So taking the conservative 1000 downloads, that means that they've received about 300 downloads a year or revenue of about $600 per year. At a high end, they've received 1600 downloads per year or revenue of about $3200 per year.

Based on this example, free apps will get about ten times the downloads as paid apps.

I'm going to create a few more blog entries in the near future taking a look at a couple of ways to potentially increase the downloads if you have a paid application.

Determining where your Android APK is installed

A little bit of code can tell you where your apk files are being installed. Typically it will be /data/app/package.name.apk



07-25 09:15:59.065: D/Main(3000): Source directory at: /data/app/com.appulearn.supersecretapp.android-1.apk

This bit of code will tell you....


  PackageManager  pmMgr = getPackageManager();
        List pkgList = pmMgr.getInstalledPackages(PackageManager.GET_ACTIVITIES);
        List appinfo_list = pmMgr.getInstalledApplications(0);
        for (int x=0; x < pkgList.size(); x++){    
          Log.d(TAG, "Source directory at: " +appinfo_list.get(x).sourceDir);
        }

Designing Android Databases

Most of my app use a sqlite database and I use data scripts to create, alter and bootstrap tables. ADB comes with the ability to look at the database on a USB connected device, but I often test the scripts in an opensource tool called SqliteBrowser.  Unfortunately it's a little bit unstable, and seems like development on it has stopped but it's great for testing sql statements that you want to run within an Android app/

http://sqlitebrowser.sourceforge.net/